Template System

To tame the production process at Comedy Central, I was given the responsibility of devising a system for efficiently managing the creation of numerous digital marketing materials. In response I created the system described below as a tool kit for the Comedy Central design staff. It was shared internally and was applied to all digital marketing materials. It codified design guidelines while also streamlining the production process of digital assets, ensuring brand integrity across multiple touch points.

Asset / Tune-in Library

for Comedy Central

This asset library represents every possible tune-in configuration that is acceptable within the Comedy Central brand guidelines. This asset library was developed to ensure a suitable tune-in is selected to accommodate all designs.

Below is the presentation I prepared for internal users which outlines how to properly utilize the system and provides examples of its application.

Implementation

"How-to-use" overview

The main advantage of this system is that it automates many of the processes that otherwise would need to be performed by the designer, allowing more time for creativity.

In-context Examples

Digital banner references

I've compiled a sampling of visual references from several campaigns to illustrate how the template system is applied. Additionally outlining any "need-to-know" information about specific instances.

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