Proof of Concept Sketches
Alternatino
This artwork was featured as key art for the first season of "Alternatino," a sketch-comedy show about life as a Latin millennial that aired on Comedy Central. Illustrations were produced to demonstrate proof of concept. I participated in a three-day photoshoot to capture Arturo in each of his various personalities/costumes. I retouched and composited together the resulting imagery. Each layout has been modified to accommodate available space as needed to maximize the legibility of relevant information.